Life is only as good as we make it. If we are bored tired and uninspired only we can climb out of our self-made ruts. The same is true of link building. If we take short cuts, and look for the easiest answer or the band-aid fix for a growing disease then we’ll eventually have to pay for choosing the path of least resistance. Only when we are willing to put forth the requisite amount of effort can we benefit from our work. That means forming relationships, putting in the manual hours of link building, and taking the time to create content worth linking to. It also means doing research, choosing smart targets, trying different methods, hiring quality link builders, testing new theories and the having patience to wait for results to build. If you’re willing to lay the foundation for long-term success, you’ll build a much sounder structure over all.
There’s a lot more that I’ve learned in my years of link building. I’ve learned that we should always keep good people around. None of us are ever a strong alone as we are by incorporating the perspective of others into our process. It’s just as important to surround ourselves with good, quality, hard earned links. I’ve learned that communication is vital to every relationship.
It doesn’t matter if we’re talking about friends and loved ones, or SEO’s and clients or link builders and their link targets. Without effective communication, every relationship is bound to fail. But most importantly, I’ve learned that we need to love what we do. That means everyone, from link builder to business owner. When the love is there it shows in all of our work and it makes us willing to take risks for what we love. And above all, love makes the hard times easier to endure. From a linking dry spell to a full-on, whole-life, crash and burn, as long as your heart is intent on moving forward, the future holds nothing but potential.
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