To be competitive in today's online market, you must establish what is known as a "WEB PRESENCE". In layman's terms, this means that people have to have many ways to reach your site and they also must have a reason to reach your site. You have to use all available resources including social networking, traffic exchanges, email systems, blogging, viral marketing, working forums, link exchanges, and so forth.
It is entirely possible to advertise your web page completely free.
Affiliate pages, MLM's, ebooks, software - anything you want to market and advertise. However, free advertising is harder than paid advertising and will take time and effort. But for many home business owners, but it's good because the cost is LOW (free). Eventually, you may go the paid option. But until then, take some time and explore all of the things that you can do for free - such as creating a blog like this one, for example.
There are no “secrets” when it comes to building any business. It doesn't matter if it's on-line or on-the-street. The simple fact is that you must advertise so people know your business exists and then, of course, you something of value. This is as simple as it gets. Effective advertising makes for an effective business and will take some effort, time, and can take some money too. However, no matter what program you have started, you must advertise. Work HARD with the free methods and eventually, the paid methods will become affordable.
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