Dream big, but live in reality

Kind of along the same lines, it’s really easy to delude ourselves into believing something is true, when all the hard evidence says it’s not. We spend a lot of our lives in denial about the way things are, using expressions like “it’s just a phase” or “it’s not as bad as it seems”. Well, technically everything in life is “just a phase” and nothing is ever as bad as it seems. But when we use these cliché’s to protect ourselves from the truth it’s no longer a coping mechanism, it’s unhealthy. And it’s just as unhealthy for a link building campaign.
We need to accept the reality of our online situations. That means acknowledging when certain methods or approaches aren’t working. It means facing your market honestly and using consumer behaviors to drive your actions rather than stubbornly insisting that you know what people want.
We delude ourselves into believing all kinds of things that fit neatly into our version of reality. Deciding social media is unnecessary when there is clearly a conversation about your business going on, is short sighted. Insisting on targeting the keywords you want people to use to find you and ignoring the words they actually are searching, shows total disregard for the facts. Building links that don’t work or refusing to do what it takes to get the ones that do is just unfortunate. In all of these cases it’s a simple matter of facing reality and dealing with the circumstances you have instead of the ones you want.
We have to remain adaptable and be willing to face failure. It’s ok to admit something doesn’t work, but it’s not okay to do nothing about it. We need to be in a constant state of evaluation where our eyes are open to what’s really going on. It’s important to always stay passionate and never lose sight of our dreams and aspirations. But we’re never going to get to where we want to be if we can’t get past how we think the world should be and work with it the way that it is.