One of the most important things to understand about online business is email marketing. Email marketing is simply two things: Building an opt-in email contact list and then marketing to it. Of course, there's a lot more to it than that, such as the fact that you must offer value to your contact list on a regular basis - i.e. without trying to 'sell' anything. With a correctly styled email marketing program, you can set up your online business fast. But for this, you will need an essential Internet tool: The autoresponder. The one that I recommend is TrafficWave. It has good deliverability, flat-rate pricing, loads of extras and a fine affiliate sales plan.
The autoresponder is an absolute must. But one of the best advantages of a good e-mail marketing program is relationship-building and the ability to communicate with large groups all at once. On the flip-side, it's easy to ruin a reputation and render your list worthless by pounding your subscribers with one sales message after another. Don't do that. Offer value with a newsletter, an advice column, links to freebies and such. This will make your customers more familiar with you, thus establishing trust. This is something that is important in online business. Since there is no real physical contact between you and your customers, it is best to reach out to them as much as possible in a way that makes a human connection.
If you have the goal of developing an online business, email marketing must be at the core of it. Learn to do it well, and you will be a success!
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