Why email Marketing is such a powerful 21st Century Tool

Email is considered one of the most powerful tools in 21st century marketing.  It is especially so, now that people are largely integrating almost everything about their businesses with the Internet.  According to marketing experts, email marketing can produce outstanding results, even though little time and money is allotted to it; and they are right. Even small businesses are finding this marketing strategy to be one of the most effective ways to relay information and promotions to large groups of people without involving the post office. This is true even without considering the numerous benefits it brings to different types of businesses.

So what makes email marketing one of the most efficient marketing tools? Here are the most common reasons:

1. It is inexpensive.

Unlike the postal messaging system, this form of advertising and communication is a lot cheaper to use. Most email servers today offer their services for free, so obtaining email accounts are definitely inexpensive . Its maintenance and usage is also inexpensive if not totally free. This is why even small businesses are able to communicate online even without having any allotted budget, when using this strategy for their marketing campaigns. All it needs is a juicy and enticing content and the tool that works on autopilot - the autoresponder.

2. It is fast.

This type of marketing strategy is a lot faster than the conventional postal messaging. Though regular email messages generally take about 24-36 hours based on the server's capabilities, most of them today arrive almost in real time. This only means that almost all email messages today are sent with just a few minutes delay; and this reliable timeliness makes it even more certain that promotions, information and updates are sent out to customers in a timely manner.  And the best part is that it can be automated and combined with social media, such as Facebook!

3. It is effective.

Most businesses today have included this type of marketing utility in their campaigns because of its effectiveness. As a matter fact, building and managing email contact lists is already included by experts as one of the most important tools that most businesses should have in their priority lists.

The use of email in marketing is an effective strategy because it proactively communicates with the company's existing clients. It is highly effective when persuading current clients to go back to the site for new promotions and getting customers to respond to surveys, see the latest updates, product changes, rceive dscount coupons, etc.

4. It is easy.

Using email as a marketing tool is definitely more convenient the old post office bulk-mail of last century. It does not even need an envelope, a piece of paper or even a postage stamp before it can be sent to customers. There are already lots of free, convenient tools available online for small business owners.  And if it's not 100% free, it's probably not all that expensive, either. Almost all email providers are very user-friendly and easily incorporate other marketing needs of the business like HTML formatting, email trackers, linking to videos, Power Point, receipt reports or anything else!

Plus, email marketing is also a lot easier to manage than the conventional ways. Grouping customers according to product purchases, locations and marketing preferences is simple with the right software and autoresponder service.