Tuesday, September 28, 2010

The Best Home Business

I've been involved with Internet marketing for nearly 5 years.  But a question that a lot of newbies ask is, "What exactly is Internet Marketing?"  My answer to that question confuses some, because I always say that, "I market to other marketers."  To me, that's the best home business that there is because the potential customer base is so gigantic and hungry for products and services!  By a 'product or service', as it relates to home-business opportunity seekers, I means such things as web-hosting, email marketing tools, pre-made marketing systems and so on.  Remember that most online marketers are looking for affiliate marketing programs, direct sales ideas, network marketing and MLM opportunities.

So what program do I recommend?  Global NPN.

Look, there are thousands of Web-based business opportunities and I have seemingly tried them all.  And I've had the full range of success and failure that you would expect.  With MLM-style affiliate programs, retention (and duplication) is just as important as recruiting, if not more so.  But the universal problem people have is that their downline members will jump ship when they see a new program that promises to make them rich in two months, hoping that this one finally "works".  It's quite common for business-opportunity seekers to try multiple programs and fail every time. There is definitely a high attrition rate in this business! Typically, people will 'program hop' until they have spent a ton of money and their husband or wife is getting very angry... and even lonely.  With nothing to show for all the time and money, they finally give up this dream of online business and get a 'real job'.

So what's the answer?  See over-hyped sales copy for what it is. Having unreasonable expectations is your first mistake.  Get with a proven, legitimate system that has been around for a while, and concentrate upon it and only it.  Give yourself a year (at a minimum) before expecting any meaningful income from it and you won't feel let down.

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