Tuesday, November 23, 2010

Do Traffic Exchanges really work?

The answer is definitely yes (if you're doing it right).  But for most people, the answer is no... because they're doing it wrong.  For example, trying to sell your 'biz op' in Traffic Exchanges by promoting your affiliate page is doing it wrong.  Oh, you might get a sale here or there, but you will waste thousands of hours that could have been spent far more productively.

If you are promoting in Traffic Exchanges (TE's), remember that you are marketing to other marketers.  They don't want to join your program.  They want you to join their's!  So what's the point, right?  The point is that you can sell in the TE's but you need to be selling something that other marketers actually want.  And what they want is information that helps their business.  The other thing that they want is a plan and a system for succeeding.  If what you have to offer is both a plan and a system that others can use, THEN you can sell your 'biz op'.

The other thing that you should be doing in the TE's is building your list.  This takes effort because you must understand how to put your AR code into a squeeze page and (of course) you will have to create a letter series for your subscribers to read.  It goes without saying that this series must offer value.  But what gaining subscribers through TE's does for you is effectively take them out of the TE and put them in front of your message on a consistent basis.  But remember, you can only get opt-in subscribers by offering other surfers something they desperately want and need in exchange for their name and email address.  So remember that.  Instead of using your traffic credits to promote one affiliate program at a time, use those credits to gain a subscriber. Then you can promote as many different affiliate programs as you want to your list.

It's repeat business.  Two of the biggest mistakes people make with traffic exchanges are advertising generic affiliate pages and not capturing the names and emails addresses of your visitors.


This is what you need...

* Highly Effective Lead Capture Pages
* Autoresponder
* Follow-Up Email Series


Understand?  If you don't, then get the training you need at Get Referrals Fast.  Good luck!

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